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Digital Marketing

In the current digital era, we recognize that being visible online is critical for success, both personally and corporately. However, with the abundance of information available online, it can be challenging to stand out from the crowd. That’s why we find Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Marketing (SEM), and Search Engine Optimization (SEO) to be invaluable.

Search Engine Optimization (SEO)

It is our process of obtaining quality traffic from free, organic search results on search engines like Google and Bing. We recognize the importance of driving relevant traffic to our website based on our industry.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is our digital marketing strategy that increases the visibility of our website in search engine results pages (SERPs) using paid advertising. It’s also known as paid search marketing or pay-per-click (PPC) advertising. SEM involves promoting our website by bidding on relevant keywords and displaying ads on search engine result pages. Here’s how it works:

  • Keyword Selection: We choose relevant keywords related to our products or services. These keywords determine when our ads will appear.
  • Ad Creation: We set up our ads, including ad copy, headlines, and display URLs. We also declare how much we’re willing to pay for each click on our ads.
  • Ad Auction: Google uses an auction system to decide which ads to display when users search using specific keywords. Winning ads appear on SERPs.
  • Pay-Per-Click Model: We only pay when users click on our ads, making it a cost-effective way to drive targeted traffic to our website. SEM allows us to reach potential customers precisely when they’re actively searching for products or services like ours.

Social Media Marketing (SMM)

SMM is a form of digital marketing that can help everyone, although B2C and SaaS businesses typically gain the most from it. The core principles of social media marketing are hearing what your audience has to say, participating in the dialogue, and posting insightful material.

Inbound marketing combines content marketing, SEO, and social media marketing. It’s a methodology focused on attracting, engaging, and delighting leads. Our goals in inbound marketing include capturing users’ attention, driving relevant website traffic, and ultimately converting it into satisfied customers.

Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) is our advertising model where we pay a fee each time people click on our ad. Essentially, it involves purchasing visits to our site rather than relying solely on organic traffic through SEO or other digital marketing methods.

PPC falls under the umbrella of paid search. While it shares similarities with SEM (search engine marketing), it can also encompass display advertising (based on cost-per-click) and affiliate advertising.

Affiliate Marketing

Affiliate marketing is our type of digital marketing where we partner with other businesses to receive a commission for the traffic we generate for them. Imagine this: we place a link to an external website on our own blog or website. Each time a user visits that external site and makes a purchase, we receive a commission.

Email Marketing

One could also say that email marketing is about cultivating relationships with your consumers. Emails we send out to your clients should ideally not only address them but also foster deep engagement with your company

Instant Messaging Marketing

Instant messaging apps are the newest thing in communication. WhatsApp is the most popular messaging app with 1.5 billion monthly users worldwide, followed by WeChat and Facebook Messenger. Enter instant messaging marketing if you want to be where your customers are.